Lady Gaga, Justin Timberlake and Usher are amongst stars signing off social media which consists of Facebook and Twitter in help of singer Alicia Keys' charity. car insurance quotes Florida FL
The campaign, named Digital Existence Sacrifice, will raise revenue on Tuesday - Planet Aids Day - for Keep a Little one Alive, which supports households impacted by HIV/Aids in Africa and India.
The celebs have filmed "last tweet and testament" videos.
They're going to sign back again again online once the charity raises $1 million.
Their videos will appear in adverts displaying them lying in coffins to signify what the campaign calls their digital deaths.
Lady Gaga is greatly prevalent on Facebook with essentially 24 million followers, plus way more than 7 million followers on Twitter.
Grammy-winning singer Keys, 29, said it was "really vital and super-cool to use mediums that we naturally are on".
"It's so vital to shock you for your stage of waking up," the R&B singer said. "It's not that individuals don't care or it definitely is not too people don't want to do something, it definitely is that they never thought of it quite like that."
The campaign also consists of Elijah Wood, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Serena Williams and Keys' husband, rapper-producer Swizz Beatz.
"This is these a direct and instantly emotional way and a minor sarcastic, you know, of a way to get people to pay attention," said Keys, who has way more than 2.6 million followers on Twitter.
Leigh Blake, the president and co-founder of Keep a Little one Alive, said: "We're trying to sort of make the remark: 'Why do we care so much about the death of a single celebrity as opposed to millions and millions of people dying in the place that we're all from?'"
He added that he thought Lady Gaga would raise the revenue "all by herself".
"She's got a very, very mobilised fan base and that's beautiful to watch I think (and) she's able to draw their attention to these issues that are very vital, you know, and that people follow it and act."
Celebrity requests accepted
Keys, who gave birth to her son Egypt last month, said recruiting celebrities was difficult because of scheduling, but "once I got people on the phone and I was able to paint the concept for them, everybody was in".
She added that no-one refused her request.
Keys is hoping way more people, not just famous names, will get involved in the initiative.
"It just doesn't have to be just because you're a celebrity or something like that. It can be anybody."
She added that being mother and wife made her want to aid others even way more.
"As a human being, you deserve to have a chance at life," she said.